Lusso Our World

To support Lusso’s evolution into a luxury lifestyle brand, I collaborated with its in-house marketing team to transform on-site content in line with the company’s refined, design-led aesthetic.

From trend-led editorial features to product showcases and style guides, I introduced an aspirational, editorial tone, spotlighting design movements such as Art Deco and Mid-Century Modern, and ensuring all content reflected the visual sophistication of the brand. Alongside writing, I developed the overarching content strategy and provided editorial oversight on contributed pieces to maintain a consistent, elevated standard throughout.