SARAH LOUISE TAYLOR | FREELANCE WRITER & EDITOR

CHOOSE YOUR
NEXT WORDS
CAREFULLY

Copywriting, strategy, and editorial expertise for digital brands

Content strategy

Audits, roadmaps, focus, and hands-on input to drive goals and growth, not wordcount.

Product content

UX copy, onboarding, and docs that help people use and engage with your product.

Brand messaging

Commercial copy and narratives that make sense, set you apart, and sell what you do.

Internal comms

Systems, standards and frameworks to keep teams aligned through growth and change.

Thought leadership

Content that builds the profile and credibility of both your brand and its senior leaders.

Fractional advisory

Ongoing support when you need more than a one-off project.

Featured work

What customers really want from unified commerce

Bringing together insights from a 2,000-person consumer survey, I developed a strategic report for Visualsoft and Shopify, distilling UK shopper behaviour into practical guidance for retailers.
Leaning on my extensive eCommerce experience, the work is grounded in the structural and operational realities of delivery, with a focus on topical areas including customer loyalty, shopper expectations and omnichannel selling.
To further strengthen the content campaign, I produced a series of supporting editorial articles breaking down key findings for industry audiences.
Full report available on request
Big Bite x Times Media case study

Commissioned by Big Bite, this case study captures the transformation of Times Media’s editorial operations following the move of The Times and The Sunday Times to a headless WordPress CMS.
Drawing on stakeholder interviews and project documentation, I focused the narrative on editorial impact rather than infrastructure alone - highlighting workflow efficiencies, custom-built newsroom tools and measurable improvements, including faster publishing speeds, fewer clicks to create content and significantly reduced onboarding time.

Full case study available on request
Lusso Magazine

Supporting the launch of Lusso’s flagship print magazine, this project centred on creating a high-end brand touchpoint for the luxury retailer’s existing clients and prospective customers. Designed to extend the brand beyond product, the publication showcases seasonal collections alongside curated features on global destinations, art movements and interior styles.
Acting as Editor, I set the editorial direction and tone, refined contributed content, and wrote a number of core features. The result is a cohesive, elevated publication that strengthens Lusso’s positioning while delivering thoughtful, aspirational reading for its audience.

Selected articles available on request
Storeforce x Dr Martens case study

Working from a recorded interview between StoreForce and Dr. Martens, I transformed a detailed conversation into a structured case study designed to highlight measurable impact and strategic value.
The project involved transcribing the discussion, identifying the strongest commercial narratives, and putting them together as cohesive story that balances operational detail with brand voice. The final piece highlights how StoreForce supported Dr. Martens’ international growth, improved consistency, and embedded performance culture across EMEA markets.
Radiant returns: Health and beauty retail trends

As part of a multi-report series targeting key retail sectors, I produced this health and beauty trends guide, combining industry data, platform analysis and consumer insight to chart the category’s direction.
I led the research and narrative development, translating market forecasts and generational spending patterns into commercially focused guidance for online retailers.
Covering mobile commerce, social selling, personalisation and sustainability, the report outlines clear priorities for growth, reinforcing Visualsoft’s authority within the sector.
Full report available on request
WordPress in the newsroom

Exploring the evolution of digital publishing, this white paper examines how WordPress has developed into a scalable solution for enterprise newsrooms.
Produced on behalf of Big Bite - the enterprise WordPress agency later acquired by WP Engine - I led the research and writing process. The result is a comprehensive guide underpinned by a detailed industry timeline charting the key tech and commercial milestones that reshaped how news is created and consumed.
Balancing historical context with industry insight and real-world case examples, the final piece positions WordPress as a powerful platform for large-scale editorial operations.
Full report available on request
How to accelerate in a recession

Produced for Visualsoft, this research-led report translates consumer sentiment into practical commercial strategy for retailers navigating economic uncertainty.
Built around YouGov survey data from 2,000 UK shoppers, the publication explores changing behaviours across spending, payments, delivery, loyalty and brand trust.
Leaning on my retail experience, I wrote the full report, translating findings into a commercially grounded narrative that pairs fresh stats with strategic recommendations.
Full report available on request
Newrooms 2.0

Developed as a strategic long-form guide for Big Bite in partnership with WordPress VIP, this publication positions WordPress as a leading CMS for enterprise news brands. Designed for senior decision-makers evaluating new publishing infrastructure, it brings together industry insight, platform expertise and real-world case studies.
Shaping the commercial narrative and writing the full guide, the project translated complex technical capabilities - from workflow optimisation and headless architecture to scalability, security and ROI - into clear, persuasive messaging for global publishers.
Full report available on request