Published work.

One of the best parts of freelance life is collaborating with a diverse mix of brilliant brands and organisations. Below is a selection of clients I’ve created content for - from small startups to global names. If you’d like to see more or chat through a specific project, just drop me a line.

Text reading 'LUSSO' in bold black font on a white background.
Bigbite logo in black text
Logo with the word 'coop' in stylized black lowercase letters, and the words 'LOAN FUND' in bold uppercase letters below.
Visualsoft logo in black text with a stylized white background.
Black circular logo with white outline and the letters 'WMD' in the center.
The word 'METRO' in bold black letters on a white background.
  • Cover page of a guide titled 'Newsrooms 2.0: A buyer's guide for global publishers' with black background, orange accents, and a radial orange line pattern at the bottom left. It includes logos for Big Bite and Enterprise WordPress.

    Newsrooms 2.0

    This buyer’s guide, written for Big Bite, offers a clear framework for evaluating WordPress as a newsroom CMS.

  • The exterior of Claridge's hotel, a luxurious red-brick building in London, with several flags flying above the entrance and luxury cars parked in front.

    A Refuge Fit for Kings

    Magazine feature profiling Claridge’s - one of London’s most prestigious and iconic hotels. Written on behalf of luxury retail brand, LUSSO.

  • Cover page of a marketing report titled 'Profitability through performance marketing' with orange and yellow abstract background, and website URL www.visualsoft.co.uk

    Performance marketing report

    Commissioned by Visualsoft, this guide breaks down how to build an effective performance marketing strategy.

  • Cover page of a white paper titled 'WordPress in the newsroom' by Bigbite, featuring graphic illustrations of digital devices and a WordPress logo, with a dark background.

    WordPress in the newsroom

    An overview of WordPress’s evolution from a blogging platform to the leading CMS for newsrooms. Written for Big Bite.

  • Cover page of a report titled 'Unlock the power of omnichannel' with a dark blue abstract background and white text, including a URL at the bottom left.

    Omnichannel marketing report

    A guide on how to deliver a seamless CX across all touchpoints. Written for Visualsoft.

  • A brochure page displaying a luxurious Arabic-style marble freestanding bath with black and white veining, a gold faucet, and text describing ritual relaxation inspired by Japanese bathing traditions.

    Ritual Relaxation

    Magazine feature written on behalf of LUSSO - one of the UK’s fastest growing luxury brands.

  • Book cover titled 'Decoding the Runway: Fashion Market Trends 2024' with a close-up of a person pulling back a yellow knitted sweater to reveal a smaller hand beneath, set against a dark blue background, and the website visualsoft.co.uk at the bottom.

    Fashion market trends 2024

    Produced for Visualsoft, this guide covers everything from tech trends to generational spending habits.